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Footnotes:

1. According to data from Invisitel™sitel AI materials.

2. Based on cost figures provided.

3. Quote from Dharmesh Shah on RaaS; see, for example, his writings or talks ([

https://simple.ai/p/rise-of-raas](https://simple.ai/p/rise-of-raas).

4. Data points from Invisitel™ AI materials.

5. Sundar Pichai on the move to an AI-first world; see, for example, a Google blog post ([

https://blog.google/products/assistant/personal-google-just-you/](https://blog.google/products/assistant/personal-google-just-you/).

6. Andy Jassy on conversational AI for businesses; see, for example, an Amazon news release ([

https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-ai](https://www.aboutamazon.com/news/innovation-at-amazon/amazon-ceo-andy-jassy-ai).

7. Clara Shih on AI integration; see, for example, Salesforce quotes on AI ([

https://www.salesforce.com/artificial-intelligence/ai-quotes/](https://www.salesforce.com/artificial-intelligence/ai-quotes/).

8. Sam Altman on implementing AI; see, for example, a discussion on AI trends ([

https://engibots.com/en/process-automation-with-open-ai/](https://engibots.com/en/process-automation-with-open-ai/).